The Gum Litter Taskforce (GLT) is part of a joint initiative that aims to achieve a long-term sustainable solution to the irresponsible disposal of chewing gum litter.

Gum Litter Taskforce publishes 2021 results report

May 20, 2022     Press

The 2021 Gum Litter Taskforce results report is now available. Click here to view report.

Key highlights include:

  • The latest results of the National Litter Pollution Monitoring report showed the percentage of gum as a proportion of litter at 9.4%,down from 10.6% the previous year (2019).
  • More than three in five (63%) people agree that the campaign is at least fairly likely to stop them dropping gum, the highest level seen in the current campaign.
  • 48% of respondents claimed that they stopped dropping gum because they saw the Bin-It campaign, up from 41% in 2019.
  • 60% of people said the campaign has made them want to change the way they get rid of their gum.
  • The new Bin It! virtual show launched in October to 730 secondary schools across Ireland.
  • 128 pieces of media coverage were secured during the 2021 campaign.

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