See how well our campaigns have done: Facts, Figures & Awards
of people now recognise that dropped gum is litter
Chewing gum has continued to fall as a percentage of litter since GLT began – from a high of 30.8% in 2008 to a low of 9.1% in 2021
Winner of the 2016 PML Poster Impact Award for Top Call to Action poster
Winner of the 'Most liked campaign' (86%) in the Kinetic 2015 OOH campaign performance survey
Shortlisted for two 2014 Eircom Spider Awards - "Innovative use of technology in digital marketing" and "Best digital game" categories, an "Appy" award and a "Love Radio" award.
of people correctly identify the core message of the campaign
now say they used to drop/spit gum but now don’t
13 July 2023
02 March 2023
20 May 2022
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